Beyond Goals: Site Search Analytics from the Bottom Up
It’s been an interesting morning polishing my knowledge on usability (sarcasm meant there!); I just read an Interesting article on the subject of SSA.
In SSA, as with all flavors of web analytics (WA), you can work from the top-down; by starting with clear, measurable metrics based on your organization’s goals, you can benchmark and continually optimize the performance of your content and designs. While goal-driven analysis is wonderfully useful, The article explores a different, “bottom-up” approach that relies on pattern analysis and failure analysis to help you understand your users’ intent in qualitative ways that complement the top-down approach.
