SEO Growth for Sheepskin Slippers 2011
We are currently working with a new client called Bedroom Athletics that aims to improve their overall online presence, and drive sales accordingly.
To that end we have been tasked with improving their SERPs for some long-tail keywords, as well as highly competitive ones.
Because they specialise in sheepskin slippers and slipper boots of the highest quality sheepskin and faux fur materials, they are aimed at a highly competitive market. With this in mind we are focussing on long-tail keywords that are highlight specific features of the products, such as sheepskin mule slippers and Fleece Slipper Boots.
By utilising an SEO strategy that makes use of long-tail keywords we are able to make sure that we are competitive in highly targeted keywords. Once we have dominated all of these we will shift our focus on the more generic, but highly searched keywords such as the ones highlighted below:
With these strategies in place we are tracking very comfortably in the SERPs… ok, the much maligned Google Dance is being a pain but this will soon settle and we’ll have lovely high ranking keywords, and a happy client!
Stay tuned…
