Sep 22nd 09 Posted by Leon

Beyond Goals: Site Search Analytics from the Bottom Up

It’s been an interesting morning polishing my knowledge on usability (sarcasm meant there!); I just read an Interesting article on the subject of SSA. In SSA, as with all flavors of web analytics (WA), you can work from the top-down; by starting with clear, measurable metrics based on your organization’s goals, you can benchmark and continually optimize the performance of your content and designs.... read more